Service 04
Our market research is grounded in participatory and evidence-based methods, combining quantitative surveys, in-depth interviews, customer journey mapping, behavioural experiments, and data modelling to support strategic business planning.
Private Sector Engagement and Market Research Expertise
VIG provides bespoke research and advisory services to the private sector, spanning a wide range of industries. Our cross sectoral expertise enables clients to make informed decisions through tailored market intelligence and actionable insights.
VIG's capability to serve both public and private sector clients means we apply robust methodologies and sectoral insights to address complex business and development challenges.
Case studies
Conducted a comprehensive market assessment to identify customer service gaps, evaluate satisfaction levels across rural and urban branches, and assess digital banking uptake. Methods included mystery shopping, customer interviews, and competitor benchmarking.
Delivered segmentation analysis and behavioural profiling of emerging middle income customers to inform product innovation in personal finance in micro-credit. The study involved quantitative surveys, focus group discussions, and financial product simulations.
Undertook a market and brand perception study targeting sustainability-driven customers across the UK and Europe. The study applied digital sentiment analysis, stakeholder interviews, and brand impact scoring.
Conducted subscriber preference and churn analysis study to understand viewer needs, packaging expectations, and content consumption behaviour. We utilised audience analytics, churn modelling, and scenario forecasting to support strategic content and subscription planning.
